In today’s society, women are often judged based on their physical appearance. The beauty industry has become a multi-billion dollar business, constantly pushing women to alter their looks to fit the current beauty standards. Tatiayanna Jones, the founder of Purple48 Hair Collection & more LLC, wants to change that narrative. Her mission is to empower women to embrace their natural beauty and identity without compromising their character.
As a female solopreneur, Tatiayanna is dedicated to providing high-quality haircare products and women’s clothing to her customers. However, what sets her apart from the competition is her commitment to building personal relationships with her vendors. By doing so, Tatiayanna can offer her customers quality hair extensions without breaking the bank.
The name Purple48 Hair Collection & more LLC was inspired by a biblical meaning. The color purple is mentioned in the Bible 48 times, representing royalty. Tatiayanna wants every woman to feel like a queen without sacrificing their true identity and character. Her company provides hair extensions from India, Vietnam, and Cambodia, ensuring that all women have access to beautiful, high-quality hair.
One of the struggles Tatiayanna faced when starting her business was funding. Many banks were unwilling to invest in her project, so she had to establish her company first and build her business credit. Despite the challenges, Purple48 has expanded from selling wigs and hair extensions to women’s fashion and makeup. Tatiayanna continues to build and expand her product line, adding value to the needs of all women.
Tatiayanna’s target audience is women between the ages of 18 to 50. She has a product for every age, from hair extensions, makeup, flat irons, blow dryers, haircare products, and women’s clothes. She is also adding real genuine purses from Italy, providing women with unique styles and quality products that are made to order. Tatiayanna’s commitment to authenticity and quality sets her apart from her competitors.
Tatiayanna’s brand values are centered on the idea of being beautiful without compromising one’s true identity and character. She encourages young girls to focus on their academics rather than trying to impress their peers with outer beauty. Tatiayanna does not promote selling wigs to girls under the age of 18 years unless there is an underlying medical condition. As a parent, she understands the importance of building up her daughters to attract others with their minds, not their bodies.
Tatiayanna’s success has not gone unnoticed. She was nominated in the Who’s Who and was mentioned twice in the Voyage LA magazine. Despite her achievements, Tatiayanna remains humble and committed to empowering women to embrace their natural beauty and identity.
One of the topics that Tatiayanna is passionate about is the idea that black women wear hair extensions or wigs as protective styles. Society has labeled black women as having short, nappy, and hard-to-grow hair, which is not true. Every woman should have the ability to love themselves and keep up their appearance, not in a form of fake beauty, but natural beauty. Tatiayanna wants to break the stereotype and empower black women to embrace their natural hair and beauty.
In conclusion, Tatiayanna Jones is a trailblazer in the beauty industry. Her commitment to building personal relationships with her vendors, providing quality products, and empowering women to embrace their natural beauty and identity has made her company stand out from the competition. With her vision and dedication, Tatiayanna is changing the narrative and empowering women to feel like queens without compromising their true identity and character.
