Imagine a person who is dedicated to taking care of your skin at every age and making the mantra “I speak your age” meaningful! Meet Sheryl O’Donoghue Baba, an esthetician, makeup artist, and educator, CEO of SBaba Skincare, a beautifully crafted skincare brand that provides Facial Rejuvenation treatments.
Sheryl O’Donoghue Baba is committed to boosting the confidence of her clients, providing customized professional treatments, and providing better homecare guidance with her STRATEGIC SKINCARE at SBaba Skincare brand! Today we are here to conduct an interview with her and, obviously, to dig deeper into her 30+ years of experience and gain some knowledge.
- Talking about your mantra, which is “I speak your age”. Can you elaborate on this philosophy, and how it is integrated or used in skincare?
My Confident Aging Program utilizes strategy honed by my 30+ years in the beauty industry and the fact I am 62! I believe my client’s value and appreciate my “life experience”. Many women are not comfortable explaining issues of their aging skin to the twenty-year-old salesperson at the cosmetic counter.
- With over 30 years of experience, what was really hard for you to implement and convince your clients to do?
Many women find it very hard to resist ordering every proposed magic potion they see on social media! Once I show them that my skincare products are much more effective AND recommend by me personally after analyzing their skin they regret wasting so much money on ineffective skincare!
- Can you please describe the importance of customized skincare routines?
Skincare recommended by your esthetican after working on your skin will help get you the results you want to see in the mirror!
- How much have you transformed your skincare with recent technologies?
I LOVE TECHNOLOGY and I am a research nerd. I am constantly on the hunt to find solutions to my clients’ needs. I am inspired by trade journals, product webinars, conferences and podcasts. Only the best for my clients!
- Describe your product collection “STRATEGIC SKINCARE by Sheryl Baba”?
The cornerstone products of my collection are the Strategic Skincare Cleansing oil and Strategic Skincare Glygel Cleanser. An oil-based cleanser is one product just about every woman could use to improve the quality of their skin. It helps the skin maintain a balanced barrier. The Glygel’s glycolic feature helps speed away dead skin cells in a very gentle fashion. Together, these products will leave your skin glowing, bright, and smooth!
