What if the way you have been taking supplements for years was actually making them less effective? That’s the question Amanda Lorena Tirado asked herself when she first discovered oral thin film (OTF) technology. Unlike pills, which lose much of their potency during digestion, oral strips dissolve instantly on the tongue, delivering nutrients directly into the bloodstream for faster, more efficient absorption. Amanda realized this technology could change the way people take vitamins, making wellness more accessible and effective. That’s how XciteMy was born.
Bringing an Idea to Life
While the concept was simple, turning it into a real product was anything but easy. Manufacturing was a major hurdle. Oral strip technology requires precision, and not all manufacturers can meet Amanda’s high standards. The product had to be scientifically sound, taste great, and dissolve perfectly. After months of searching and testing, she finally found the right partner who could bring her vision to life.
Funding was another challenge. As a young Latina entrepreneur, Amanda faced doubt from others in an industry with many established players. Investors were hesitant to back an unfamiliar supplement format. But she knew education was key. She focused on explaining the science behind oral strips, showing how they outperform traditional pills in absorption and convenience. Slowly, she began to shift consumer perception and gain the traction she needed.
Why Oral Strips Are the Future of Supplements
Many people assume that taking a pill means their body absorbs all the nutrients, but the truth is, that much of it is lost during digestion. Oral strips bypass this process entirely, allowing for higher absorption rates and quicker results. This makes them particularly beneficial for people who struggle with swallowing pills, have digestive issues, or simply want a more convenient option.
Beyond effectiveness, Amanda wanted XciteMy to fit seamlessly into modern lifestyles. Traditional supplements require water, measuring, or chewing, but oral strips dissolve instantly with no hassle. They are small, portable, and easy to take anywhere. She focused on solving real consumer needs, creating formulas for energy, sleep, beauty, brain function, and even hangover recovery. Instead of flooding the market with generic vitamins, she designed targeted solutions that people need.
Overcoming the Challenges of a Competitive Industry
Launching a wellness brand in a crowded market meant overcoming deep-rooted habits. Pills and gummies had been the standard for so long that many consumers never questioned their effectiveness. Educating people about the benefits of oral strips became Amanda’s top priority. She focused on educating the market, and helping people understand that oral strips are not just an alternative to pills but a superior method of nutrient delivery.
But awareness was not enough, trust was just as important. Amanda made sure every product was backed by science, undergoing rigorous third-party testing to ensure quality and potency. Soon, customers will even be able to scan a QR code on the packaging to access lab results, reinforcing XciteMy’s commitment to transparency. While changing consumer habits is never easy, she knew that once people tried oral strips, they would not go back.
Lessons in Leadership and Growth
Building XciteMy from the ground up came with valuable lessons. One of the biggest was learning that she could not do everything alone. In the early days, Amanda tried to manage every aspect of the business, but she quickly realized that growth required trusting the right team. By surrounding herself with experts, she was able to scale XciteMy faster and more efficiently.
She also learned the importance of staying true to her vision. She prioritized quality and transparency, ensuring XciteMy used carefully selected ingredients, rigorous testing, and optimal formulations for both effectiveness and taste.
The Future of Wellness Is Changing
For Amanda, XciteMy is more than a business, it’s a mission. She believes wellness should be simple, effective, and accessible to everyone. Her brand is not just selling supplements, it’s redefining how people take control of their health. She envisions XciteMy expanding into new wellness categories, including stress relief and prescription alternatives using oral strip technology.
Her journey proves that innovation does not always mean inventing something new, it’s about improving what already exists. She saw a problem, found a better solution, and built a company that challenged industry norms. In doing so, she is not just changing how people take vitamins, she is shaping the future of wellness itself.
