Sofia Vergara was just 22 years old when she made her Hollywood debut. A career in television and brand endorsements soon followed, and she’s been able to carve out an individual brand for herself. Before Modern Family, she had appeared in several pilots, but the show’s success made her an instantly recognizable face to millions. Additionally, she has done more than two dozen advertisements worth over $20 million each year on top of the $500,000 per episode she earned on the show in the later seasons. Meanwhile, Vergara has managed to build three successful companies: Latin World Entertainment for talent management, her intimate apparel line named “EBY,” and Raze for Latino internet media.
As her business empire grew, Sofia Vergara used many different strategies to increase her net worth to $180 million. Her tenacity in advocating for the Latino community’s equal rights and her innovative attitude has made her a notable success. Let’s take a look at how Sofia Vergara expanded her companies.
Sofia Vergara was ahead of the curve when it came to recognizing the potential of the Hispanic market, even as Hollywood struggles to find a place for Latino representation. In order to take advantage of the large number of Hispanics who had shown support for her work, she launched an aggressive marketing campaign. By co-founding an agency for Hispanic Management in the entertainment industry, Sofia Vergara capitalized on the lucrative market, according to Variety.
In her role as Gloria Pritchett on Modern Family, Sofia Vergara was named Forbes’ highest-paid actress for seven straight years. On TV, she built a fan base and founded businesses in fragrances, clothing lines, and furniture collections. “Customers who buy her items and join her online business community can reach out to her via social media and television.
At the age of 22, Sofia Vergara made her broadcasting debut on Univision as a host. Vergara required a manager because she was accountable for appearing on television. Latina TV personalities didn’t have managers at the time. Only musicians were accepted as clients by managers. Luis Balaguer, her business partner and manager, formed Latin World Entertainment in 1996 to specialize in the representation of Hispanic entertainers. Latin World Entertainment and its co-founder have grown into a leading marketing organization in America, according to NBC News, after 25 years of service. She wanted to establish a future for herself and the future of the Hispanic population in Hollywood by starting her own business.
A mobile video service named Raze was co-founded and launched in 2017 by Sofia Vergara and Luis Balaguer. Investing in new technologies that attract young Latino audiences, she created a slate of unique shows that feature rising stars. There was a lack of programming options for Latino millennials; therefore, the video service was developed to fill that need. Raze Camp, Synchronicity, and Foodie Hero With Juana Martinez are just a few of the reality shows that air on the network, according to The Hollywood Reporter.
