In today’s rapidly developing world, women’s empowerment has been more than a buzzword but a revolution. This concept is crucial in transforming societies and workplaces globally. Mayra Cardozo, a leader of women empowerment in Brazil, belongs to the law background and transformed her career to become a transformational coach to bring the revolution of women empowerment.
To bring this revolution, she created the ALMA methodology. This methodology encourages women to live meaningful and authentic lives. This methodology helps to build an environment for women in which they can decide on their own regarding important aspects of their lives and feel confident in their abilities. The social and economic development of families and communities totally relies on the empowerment of women.
Women empowerment is not just about individual or personal growth, it is about the growth of society. When a woman gets empowerment, her family and society also get empowerment. They contribute to their economy and bear healthier and better-educated children, not to mention the fact that such empowered women become powerful change agents within society. It means they contribute to the policies, practices, and decision-making in the organizations and various spheres of life with different points of view. Approaches such as ALMA are essential in helping women acquire the skills and the way of thinking that would allow them to eliminate the obstacles they face and achieve success.
The ALMA methodology became successful in changing many lives and got positive feedback. Self-care, emotional freedom, motivation, and authenticity are four pillars of this methodology.
The first pillar, self-care acknowledges the fact that nobody can empower others if they do not empower themselves. It empowers women to work on themselves and take care of their body, mind, and spirit, which in a way is revolutionary today because society teaches women to take care of others first.
The second one is known as emotional freedom, and it is centered on liberating women from beliefs and unhealthy interactions that oppress them. Cardozo thus, supports the legal aspect with the coaching aspect, to encourage women to break free from social and mental traps.
Motivation which is the third pillar aims at developing the drive within an individual to boost one’s performance in order to achieve the desired growth in trade.
The last of them, Authenticity, can be considered as the most holistic element on the scale of its impact. It empowers women as it allows them to be real people without having to fit into the typical leader mold of society. In this authenticity, they found strength and creativity that triggered new ways of practicing leadership with inclusion.
According to Mayra, many women face some critical issues, such as low self-esteem, codependency, and the struggle to balance personal and professional lives. Women can get the confidence and skills needed for their empowerment by tackling these issues. Mayra focuses more on empowering women all over the world to break free from society’s norms and fully embrace who they really are. Through extending the impact of the ALMA methodology, Cardozo aims to create a society that allows women to achieve their potential without prejudice of culture and tradition. Her goal therefore is to help women gain the right values that will enable them to lead productive lives and be productive members of society and the world.
