An anti-fashion brand might seem out of place for a company that is, after all, in the clothing business. Nevertheless, when you consider the fashion industry’s effect on the environment, it all makes sense—born out of the founders’ desire to fight rapid fashion, SIRAPOP, a new ready-to-wear business, using a made-to-order model that reduces waste. SIRAPOP was launched by Parsons School of Design alumnus SirapopDechraska (better known as Gabby). Unique, one-of-a-kind designs are made from sustainable raw materials like fur and silk by designers who value individuality and aren’t afraid to stand out.
Sofia, who hails from Colombia, is a big fan of Latinx artists, and they collaborated on a project to oppose overproduction. Ecuadorian urban artist Kablito inspired them to create a deliciously adaptable three-piece set in their most recent collaboration. Stylist Eugenia Gamero and hair and makeup artist Paloma Alcantar collaborated with Sofia and Gabby to bring their ideas to life.
“Kablitoepitomizes the values of SIRAPOP. SIRAPOP said in a statement that she is “fearless, courageous, unique, and knowledgeable about the fashion world.” To us, the concept of sustainability in the fashion business is very important, and this collection is a significant step in that direction.” Because of her appearance alone, we consider Kablito to be anti-fashion.”
On the design process, she explained: “We used our distinctive pieces, and we made them wearable, comfy, and banal. As it’s easy to get overwhelmed by the fashion world at times, I went for fabrics that most people are more familiar with. Our favorite thing about Kablito is that she’s both cool and honest. What she is and how she expresses herself are exactly what we were trying to achieve with our drop. So Kablito was chosen as the campaign’s director. The story was based on her “off-duty” daily routine since we wanted her to portray the realness of her life. It’s all really banal. Thank you so much for allowing her to be a part of such a private moment in our lives.
Additionally, she stated: “Details inspire me when creating new patterns.” My inspiration comes from everyday events that we often overlook, and it’s impossible for me to turn them off. As soon as I begin designing, this remembrance of memories speaks for itself.”
She responded, “I very much appreciated the attention of SIRAPOP in wanting to capture me in such an intimate way with a lovely team of women behind cameras who made this experience easy and pleasant,” when asked how she felt about this cooperation.
The artist also stated that “as an artist, it is really vital to continually explore for other outlets to express myself, and I enjoy partnering in other businesses outside of music.”
