In a significant recognition of her contributions to the art world, Sonia Borrell, the dynamic art curator, and social media sensation, has recently graced the pages of Harper’s Bazaar. Known for her captivating documentation of the contemporary art scene and her relentless passion for fostering artistic talent, Sonia’s feature in the prestigious publication marks a milestone in her illustrious career.
As the curator of The Tryson Collection and an advisor specializing in ultra-contemporary art, Sonia Borrell has garnered a reputation for her discerning eye and her ability to connect with audiences worldwide. Her journey, meticulously chronicled on social media, not only showcases her extensive collection and sophisticated lifestyle but also serves as an educational platform for art enthusiasts. Through her posts, Sonia imparts knowledge, inspires budding collectors, and offers a glimpse into the evolving world of 21st-century art.
As the curator of The Tryson Collection and an advisor specializing in ultra-contemporary art, Sonia Borrell has developed a strong reputation for her keen eye and ability to engage with audiences globally.
This diverse collection features works from contemporary Spanish artists to London street art and global Pop Surrealism. Sonia’s approach is deeply personal and eclectic, focusing on pieces that resonate with her on an emotional level. She says, “Collecting art is not – and probably never has been just for the wealthy.” Her commitment to supporting emerging young artists and building meaningful connections within the art community is at the heart of the Tryson Collection, making it a living, breathing testament to her love for art and her dedication to fostering creativity.
This journey, documented in detail on social media, brings her impressive collection and sophisticated lifestyle to life. Through her posts, Sonia shares her knowledge, encourages new collectors, and offers insights into the dynamic world of 21st-century art.
Partnering with The Althari Group (TAG) and its visionary leader Dr. Sara Althari, Sonia Borrell is bringing the international ultra-contemporary art scene to Saudi Arabia. Together, they aim to elevate the Kingdom’s art scene onto the global stage. By introducing renowned international artists to Saudi Arabia and fostering collaborations with local talent, Sonia and TAG are creating a vibrant arts ecosystem. This dynamic environment nurtures Saudi artists and encourages a lively exchange of ideas and cultural expressions, propelling the Kingdom’s art scene forward.
In her Harper’s Bazaar feature, Sonia hints at an exciting upcoming collaboration with her partners at TAG. “We have something big coming up,” she reveals with anticipation. “I can’t share all the details yet, but it involves a significant partnership that will showcase incredible international art to a wider audience. It’s going to be a game-changer.”
Working alongside Sara, Nawaf, and Sultan Althari, Sonia has found invaluable allies whose deep understanding of Saudi Arabian culture has facilitated the seamless navigation of the Kingdom’s artistic landscape.
This initiative is not merely about showcasing art; it’s about enriching cultural dialogue within the country and amplifying Saudi Arabia’s artistic voice on the international stage.
“We are bringing the ultra-contemporary art movement because it is what the Kingdom needs,” Sonia explains. “There is an ever-growing base of emerging collectors. The demand for a more vibrant, dynamic, and globally connected cultural scene is undeniable. They want cutting-edge art, international collaborations, and a lasting positive impact on the Kingdom.” The goal is to establish a reference model for the ultra-contemporary art movement in the Middle East.
By spotlighting Middle Eastern art, she strives to foster mutual understanding and appreciation across the region. “Art is a universal language,” she emphasizes. “It breaks barriers, resonating deeply with our shared human experience.”
Her recent travels to Jeddah have further ignited her passion for Middle Eastern art. The city’s vibrant mix of ancient and cutting-edge art scenes inspired her to explore new dimensions in her collection. “Walking through the art districts in Al-Balad, Jeddah, and interacting with artists, you can feel the energy and eagerness of young talent to tell their stories,” Sonia shares. “It’s infectious. They are changing the art scene, and it’s happening now.”
For aspiring collectors, Sonia remains an inspiration. Her dedication to bridging cultural gaps through art is not just shaping her own legacy but also leaving an indelible mark on the global art community. “Always follow what resonates with you,” Sonia advises. “The most meaningful collections are those built with heart and soul. It’s about the stories the pieces tell and the connections they foster.” She encourages new collectors to start small and personal, emphasizing that one doesn’t need a massive budget to begin.
“Collect pieces that speak to you, pieces you can’t stop thinking about. Visit galleries, attend art fairs, and immerse yourself in the art world. The more you see, the more you’ll understand what you truly love.”
